Indore and Noida, May 26, 2008: Impetus Technologies (www.impetus.com), pioneers in outsourced software product engineering services, today announced the launch of their internal dedicated practice group for Google's OpenSocial platform and its related technologies. This group is incubated as an initiative from Impetus's R&D division, iLabs. The OpenSocial group will focus on pursuing the technology and business aspects of the OpenSocial platform.

OpenSocial is Google's newest initiative to bring all the social networking websites and applications under one set of specifications. This will facilitate the various social networking sites to function on a defined and consistent software platform. This will also enable the software developer community to write applications for social networks which would be inter-operable as well.

Impetus has been working on OpenSocial since its introduction in November 2007, and has expertly used this technology to develop commercial and production applications. Impetus has also collaborated with one of  its clients to showcase OpenSocial products for renowned technology events like the Orkut Hackathon, Web2.0 Expo.

Speaking on the establishment of this Open Social Group Rachana Salgia, VP - Engineering R&D, Impetus Technologies said, "The OpenSocial group at Impetus will be developing business applications using OpenSocial. The group with its expertise in writing OpenSocial Applications, OpenSocial widgets and Collaborative Application will help us create new paradigms for the Social Networking domain."

Social networking is catching up as the fastest growing market on the Internet. It is the hottest trend among Internet-based businesses. It is estimated that the current evaluation of the top 10 social networking websites is greater than $ 10 billion. If we count the rest of the hundreds of social networking companies, it is easy to see the huge business opportunity in this area. 

The group has already developed futuristic applications like Web-based video conferencing and interactive games on Social Networking websites. Experts in this group can help business in OpenSocial compliance and deliver OpenSocial applications.

About Impetus
Headquartered in San Jose (CA), Impetus Technologies provides outsourced software product design, R&D and related services to leading global software product companies. Impetus has been involved with hundreds of product launches over its decade-long association with its clients ranging from enterprise class companies to innovative technology start-ups.

Impetus works on cutting-edge technologies to develop a variety of next-generation products for a range of vertical domains. From enterprise applications that optimize supply chains and credit portfolios, to solutions for the emerging rich media and digital content verticals; and from products for wireless networks and mobile handsets to software for network forensics and communication monitoring, Impetus' emphasis on continuous innovation adds significant value to its clients' technology initiatives.

For more information, visits www.impetus.com or write to info@impetus.com.