Industry:
Internet Advertising and Performance Marketing (pay per click and pay per call)
Technology: .NET 2.0, C#.NET, ASP.NET, XML, MSMQ, SQL Server 2000, C++, Multi threading, and AJAX
The Client: The client is a leading performance marketing services provider. Their services help their customers who are their advertisers and their distribution partners to generate revenue through the use of internet advertising.
The client had decided to use offshore resources to solve a shortage of talent in their locale and found Impetus to be the best company matching their requirements. They required excellent documentation skills along with extremely optimized architecture solutions for their work.
The Challenge: The client connects millions of targeted buyers (end users) with targeted sellers (advertisers) at exactly the right time every day. It sells advertisers targeted ads that appear in response to user-entered keywords. Advertisers pay based on how often users click on their ads and offers.
With respect to this, advertisers required an improved, direct means to interface with the client for critical information and to use their services.
The client also desired to build a reporting platform that could provide reports on various attributes like Search, Impression, Clicks, and so on.
The Impetus solution: Impetus designed and developed a three-tier ASP.Net application accessible by advertisers. The advertisers can sign up with the client using this interface, manage their own accounts, see reports, and check the status of their account.
The advertisers can add listings/advertisements, keywords, place bid on keywords, and see the current bid status on a keyword using this application.
Recognizing the need to leverage reports on various attributes, Impetus proposed to develop a reporting application. It is a global data repository platform used to track critical information needed to evaluate the performance of the global network. It also facilitates reporting on Partner, reconciles feeds (content), measures costs, and tracks partner compensation.
The Benefits:
- Exposed reporting interface to advertisers where they can see the statistics of their transactions.
- Scalable and single global reporting platform.
- Platform to consolidate reporting data from various sub-systems onto one system.
- Reduced engineering costs with the implementation of the exclusive advertiser service
and intensive reporting tool.
- The reporting tool offered swift and more transparency to the data.
Client Feedback: The client says, "I just wanted to comment on what a fine job you and the rest of the Impetus team are doing. I know you've all been working very hard to meet deadlines without sacrificing quality."
To learn more about Impetus solutions and services, contact us.